After over 30 years in the fresh produce business, most would start looking forward to slowing down, not Walter Vazquez, Sr. He realized that a tremendous need existed in South Florida, and together with his sons Walter Jr. and Jorge they opened Freedom Fresh in 2001. The goal was simple, to provide quality produce with the highest level of customer service in a state of the art facility. Together with a great team of employees, the Vazquez family has established Freedom Fresh as the premier fresh produce distributor in South Florida that has all the infrastructure of a national company, while maintaining the entrepreneurial spirit necessary to respond quickly to local needs. What began with a team of about thirty employees servicing wholesale and retail customers has grown into a full service produce operation with divisions responsible for foodservice, wholesale, retail, cruise ship, export and third party handling and storage in a 100,000 square foot facility with a team of over 170 employees.
The commitment and dedication of the Freedom Fresh team to quality and customer service are the
principals we were founded on and what sets us apart. This guiding value is what makes Freedom Fresh,
“Masters of Quality Produce”.
While we are family owned and operated, we are also an owner/member of Pro*Act, America's leading distributor of fresh produce to the foodservice industry. As America’s Coast-to-Coast source for fresh produce, PRO*ACT contracts with the industry’s leading growers and shippers, providing the foodservice industry with the “PRO*ACT Advantage” in product quality, safety and value. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services, and integrated produce program distribution management – bringing optimal economic value and food safety to foodservice operators and setting new standards in the produce industry each and every day. To learn more about Pro*Act visit their website by clicking on the logo or view the video below.
Our Management Team
At Freedom Fresh, we are committed to increasing customer loyalty and satisfaction through top quality and service. Our management team enjoys over 100 years of combined experience in the produce industry. Throughout our 170+ employee workforce, we make it our policy and privilege to provide personalized sales service to each of our customers.