News and Alerts


  • October 28, 2016
    Heavy rain in the Santa Maria, Salinas and Watsonville growing regions are forcing these Calfornia growers to end their strawberry season early. With Florida and Mexican production of strawberries still 3-4 weeks away, we are expecting a severe shortage of strawberries over the coming weeks.
  • October 25, 2016
    Severe rain and heat in the California growing regions has left us with an extreme shortage of strawberries. Quality will be a concern as more rain is expected later this week. Availability will be difficult throughout the rest of October and into November, when Mexico and Florida begin producing good volume.
  • October 13, 2016
    The avocado market continues to worsen due to the California crop coming to an end earlier than expected along with the Mexican crop delayed in its production. Over the past 10 days, harvesting out of Mexico has been limited and now virtually stopped due to harvesting conditions, a strike and the blockage against growers who want to ship product. Yesterday, a Los Angeles Publication, The Press Enterprise, reported, “For the week of Oct. 11, 2015, the U.S. received 44.3 million pounds of avocados from Mexico. And last week’s shipments totaled about half that amount: 22.9 million pounds.” Mexican avocados are being priced on the day of loading and product is being sold out quickly. At the moment, we are trying to source from other growing regions such as Chile, but product is small and limited. This unprecedented situation has made it difficult to predict the supply of avocados in the coming weeks. Please be mindful of the situation when planning menus in the next few months as availability will be extremely limited and highly priced.
  • October 5, 2016
    We continue to closely monitor Hurricane Matthew. As of 12:00pm today, Freedom Fresh will be following the delivery schedule below: • We will have first run deliveries for our customers tomorrow, Thursday, October 6th in Miami - Dade, Monroe, Collier and Lee counties. • There will be no second run deliveries on Thursday, October 6th for Miami - Dade, Collier, Monroe and Lee counties. • There will be no first or second run deliveries for any of our customers tomorrow, Thursday October 6th in Broward, Palm Beach, Martin or St. Lucie counties. • Freedom Fresh will be closed on Friday, October 7th and will not be making any first or second run deliveries to any county. We will resume our normal delivery schedule on Saturday, October 8th. Please continue to check our website and social media for up to date information.


Market Information

  • The Source - October 31, 2016
  • The Source - October 27, 2016
  • The Source - October 20, 2016
    Supplies are still somewhat limited on blueberries from the west coast with good availability on the east coast and eastern port areas.
  • The Source - October 17, 2016
  • The Outlook - October 14, 2016
  • The Source - October 13, 2016
  • The Outlook - October 12, 2016
    As the Southeast begins to recover from Hurricane Matthew, major flooding continues as rivers crest in the eastern Carolinas. Crop assessment is ongoing throughout the vast regions impacted by the storm.
  • The Source - October 10, 2016
  • The Outlook - October 10, 2016
  • The Outlook - October 6, 2016
  • The Source - October 6, 2016
  • The Outlook - October 5, 2016
    All eyes remain on Major Hurricane Matthew, currently heading toward the Bahamas. This powerful storm looks to strengthen as it moves over warmer water heading toward the Florida Peninsula.
  • The Source - October 3, 2016
    Mexican growers stopped harvesting avocados the end of last week. Supplies are extremely short. Please plan accordingly.